Entrepreneurs begin pursuing global strategies to gain a competitive advantage. With a population of 1.4 billion, China recently became the second largest economy and is increasingly playing an important and influential role in the global economy. However, China has always been tough. Different culture, language, timezone, platform and the different policy put a business in a dilemma. Even for the giant brands such as Google, Facebook, Youtube, Twitter and etc. are all blocked out of China.
Though brands are very keen to share their products and services to Chinese customers but they also worry about one-size-fits-all approach does not work in all markets. Further more，it's hard to find a trusted and strong partner who is not only can build the marketing system for the brands but also can freight their products or service to China and establish the sales system.